The buzz surrounding social media has always had a certain level of hype that has surprised me. These tools are in fact valuable when used with a purpose to grow your business, but lately I've noticed a disconnect between the time and effort spent on social media, and the actual benefit. I see clients diving head first into these mediums with no thought as to their business purpose on Facebook, or why they prioritized Facebook over other to-dos on their list. This post will help you audit your time spent on social media.
5 Signals Facebook Is Over-hyped
I'm seeing that some of my local business clients get 20X the traffic from Yelp over Facebook. Yelp only takes a few hours to setup, its free too. The visitors from Yelp often don't leave my client's site without browsing multiple pages.
You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.
While you do need to create your own content as the foundation for your total content and teaching strategy, you can - and should - supplement your content with that from other people. One of the best services marketers can provide these days is to act as a filter for all that's being produced out there and aggregate the best of...